The Shortlist Training Co.
Last updated: July 08, 2026
This Privacy Policy explains how The Shortlist Training Co. collects, uses, stores, discloses, and protects personal information when you use our website, submit an application, purchase coaching, communicate with us, or participate in coaching services.
By using our website, submitting information, purchasing services, or participating in coaching, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
1. Business Information
The Shortlist Training Co. provides online fitness coaching, strength and physique programming, accountability, progress tracking, and general nutrition guidance.
For privacy questions, requests, or concerns, contact:
The Shortlist Training Co.
Email: bo@jointheshortlist.com
Location: British Columbia, Canada
2. Personal Information We Collect
We may collect personal information that you voluntarily provide through our website, application forms, onboarding forms, payment links, coaching platforms, emails, video calls, messages, or other communication channels.
This may include:
• Name
• Email address
• Phone number
• Date of birth
• Location
• Emergency contact information, if applicable
• Health and fitness goals
• Training history
• Injury history
• Medical conditions or physical limitations you choose to disclose
• Medications or health-related concerns you choose to disclose
• Height, weight, body measurements, and body composition information
• Progress photos
• Training videos
• Nutrition habits
• Dietary restrictions, allergies, or intolerances
• Sleep, stress, lifestyle, and schedule information
• Gym access, equipment availability, and workout environment
• Application responses
• Check-in responses
• Coaching notes
• Payment and billing information
• Communication history with The Shortlist Training Co.
We only collect information that is reasonably necessary to review applications, deliver coaching services, process payments, communicate with you, operate the business, and meet legal or administrative requirements.
3. Sensitive Health and Fitness Information
Some information you provide may be sensitive, including health history, injuries, progress photos, body measurements, training videos, and nutrition-related information.
This information is used to help provide safer, more appropriate, and more effective coaching.
4. How We Collect Information
We may collect personal information when you:
• Visit our website
• Submit an application form
• Complete onboarding forms
• Complete screening forms, including PAR-Q+ related documentation
• Purchase coaching or submit payment information
• Create or use a coaching app profile
• Send emails, messages, photos, videos, or documents
• Attend video consultations or assessments
• Complete check-ins
• Participate in coaching services
• Subscribe to updates, offers, or email communications
• Interact with social media profiles connected to The Shortlist Training Co.
5. How We Use Personal Information
We may use your personal information to:
• Review your coaching application
• Determine whether coaching is appropriate for you
• Communicate with you about your application, onboarding, payments, and coaching
• Provide training programs, coaching feedback, check-ins, and accountability
• Adjust your program based on progress, goals, schedule, equipment, recovery, and feedback
• Track progress using photos, measurements, training data, and check-in information
• Process payments and manage billing
• Schedule calls, assessments, or consultations
• Maintain client records
• Provide customer support
• Send service-related updates
• Send marketing or promotional communications where permitted
• Improve services, systems, forms, website content, and client experience
• Protect the safety, security, and integrity of the business
• Meet legal, tax, accounting, insurance, or administrative requirements
6. Consent
By submitting personal information to The Shortlist Training Co., you consent to the collection, use, and disclosure of that information for the purposes described in this Privacy Policy.
You may withdraw consent at any time, subject to legal, contractual, or administrative restrictions.
If you withdraw consent, The Shortlist Training Co. may no longer be able to provide some or all coaching services.
To withdraw consent, contact:
bo@jointheshortlist.com
7. Payments and Billing Information
Payments may be processed through third-party payment providers, such as Stripe or other approved platforms.
The Shortlist Training Co. does not directly store full credit card numbers or full payment card details.
Payment providers may collect and process information such as your name, email address, billing information, payment method details, transaction history, and related payment data according to their own privacy policies and terms.
8. Third-Party Platforms
The Shortlist Training Co. may use third-party platforms to operate the business and provide services.
These may include platforms for:
• Payment processing
• Application forms
• Coaching delivery
• Progress tracking
• Email communication
• Video calls
• Scheduling
• Document storage
• Analytics
• Website hosting
• Client management
Examples may include Stripe, Tally, Everfit, Google Workspace, Google Meet, email platforms, scheduling tools, website platforms, or similar service providers.
These providers may store or process personal information on servers located in Canada, the United States, or other jurisdictions. Your information may therefore be subject to the laws of those jurisdictions.
9. Progress Photos, Videos, and Testimonials
Progress photos, training videos, measurements, testimonials, and results are private by default.
The Shortlist Training Co. will not publicly share your name, image, progress photos, videos, results, testimonial, or identifying information without your permission.
If you give permission to share a testimonial, photo, video, transformation, or result, you may withdraw that permission later by contacting:
bo@jointheshortlist.com
Withdrawal of permission will apply going forward, but may not remove materials already printed, published, shared, indexed, reposted, or distributed before the request was received.
10. Marketing Communications
The Shortlist Training Co. may send you emails or messages related to applications, onboarding, payments, coaching, service updates, offers, or business announcements.
You can unsubscribe from marketing communications at any time by using the unsubscribe option provided or by contacting:
bo@jointheshortlist.com
You may still receive service-related communications that are necessary to provide coaching, process payments, manage your account, or respond to your requests.
11. Website Analytics, Cookies, and Tracking
The Shortlist Training Co. website may use cookies, analytics tools, pixels, or similar technologies to understand website traffic, improve user experience, measure marketing performance, and support business operations.
These tools may collect information such as:
• IP address
• Browser type
• Device type
• Pages visited
• Time spent on the website
• Referral source
• Approximate location
• Interaction with links, forms, or buttons
You can adjust your browser settings to block or delete cookies. Some website features may not function properly if cookies are disabled.
12. How We Share Personal Information
The Shortlist Training Co. does not sell your personal information.
We may share personal information only when reasonably necessary, including with:
• Payment processors
• Coaching software providers
• Form platforms
• Email and communication platforms
• Website hosting providers
• Scheduling or video call platforms
• Professional advisors, such as accountants, lawyers, insurers, or business consultants
• Service providers who help operate the business
• Government, regulatory, legal, tax, insurance, or law enforcement authorities where required or permitted by law
We may also disclose information if necessary to protect the safety, rights, property, or legal interests of The Shortlist Training Co., its clients, or others.
13. Data Retention
The Shortlist Training Co. retains personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including coaching delivery, business administration, tax, accounting, insurance, legal, and recordkeeping purposes.
Some information may be retained after coaching ends where required or permitted by law, or where needed for legitimate business, insurance, dispute-resolution, or legal purposes.
When personal information is no longer reasonably required, The Shortlist Training Co. will take reasonable steps to delete, anonymize, or securely dispose of it.
14. Security
The Shortlist Training Co. takes reasonable steps to protect personal information against unauthorized access, use, disclosure, alteration, loss, or destruction.
Security measures may include:
• Password-protected accounts
• Access controls
• Secure third-party platforms
• Limited access to client information
• Device security measures
• Reasonable administrative and technical safeguards
No method of electronic storage, communication, or transmission over the internet is completely secure. The Shortlist Training Co. cannot guarantee absolute security.
You are responsible for protecting your own devices, passwords, accounts, and communications.
15. Accessing, Correcting, or Deleting Your Information
You may request access to the personal information The Shortlist Training Co. holds about you, subject to legal or practical limitations.
You may also request correction of inaccurate or incomplete personal information.
You may request deletion of your personal information, subject to legal, tax, accounting, insurance, billing, dispute-resolution, and legitimate business requirements.
To request access, correction, or deletion, contact:
bo@jointheshortlist.com
The Shortlist Training Co. may need to verify your identity before responding to a request.
16. Accuracy of Information
You are responsible for providing accurate, complete, and up-to-date information.
You agree to notify The Shortlist Training Co. of any relevant changes to your health, injuries, medical conditions, medications, contact information, payment information, goals, schedule, equipment access, or other information that may affect coaching.
17. Minors
The Shortlist Training Co. services are intended for adults 18 years of age or older.
Clients under 18 may only participate with parent or guardian consent and at the discretion of The Shortlist Training Co.
The Shortlist Training Co. does not knowingly collect personal information from minors without appropriate consent.
18. Links to Other Websites
The Shortlist Training Co. website, emails, forms, or resources may contain links to third-party websites or platforms.
The Shortlist Training Co. is not responsible for the privacy practices, content, security, or policies of third-party websites or platforms.
You should review the privacy policies of any third-party services you use.
19. International Storage and Processing
Some third-party service providers used by The Shortlist Training Co. may store or process personal information outside Canada.
When information is stored or processed outside Canada, it may be subject to the laws of the country where it is located, including lawful access by courts, law enforcement, regulators, or government authorities.
By using The Shortlist Training Co. services, you consent to this transfer, storage, and processing where necessary to provide services and operate the business.
20. Business Transfers
If The Shortlist Training Co. is sold, transferred, merged, reorganized, or otherwise involved in a business transaction, personal information may be transferred as part of that transaction, subject to applicable privacy laws.
21. Changes to This Privacy Policy
The Shortlist Training Co. may update this Privacy Policy from time to time.
The updated version will be posted on the website with a revised “Last updated” date.
Your continued use of the website or services after changes are posted means you accept the updated Privacy Policy.
22. Contact
For privacy questions, access requests, correction requests, deletion requests, withdrawal of consent, or concerns, contact:
The Shortlist Training Co.
Email: bo@jointheshortlist.com